From synthetic food and hormones, talk of artificial wombs, the shrinking human skeleton, and millions of babies born in an environment void of natural oxytocin… birth seems to be at risk of being hijacked at every turn. Physiological birth is absolutely about autonomy and respecting the natural unfolding of birth, but it also ensures our daughters have the hormonal imprint of birth unadulterated and embedded in them; the map our foremothers followed since time immemorial. We cannot let mothers slip through the cracks and become nothing more than a barcode and birth nothing more than a business. Taking the necessary steps to safeguard birth for the generations to come starts at home, with the choices we make with our food and lifestyles.